brand equity evaluation
基本解释
- [经济学]品牌资产评估品牌价值评估
英汉例句
- Firstly, brand equity and brand equity evaluation is well studied and enterprise balance sheet and income statement are introduced as the data source of brand equity evaluation.
本文首先通过研究品牌资产和品牌资产评估的相关知识和特征、特性,确定本研究课题进行品牌资产价值评估的数据源,即企业资产负债表和利润表。 - Based on the research results of the domestic and foreign scholars in related field, the main Factors of Consumer evaluation on Co-branding are summed up with the Parent brand equity and brand match.
本论文在整合了国内外学者在相关领域的研究成果的基础上,将影响消费者对联合品牌的评价的主要影响因素(自变量)总结为合作品牌权益与品牌匹配度两部分。 - As the most valuable intangible asset, brand is becoming increasingly arousing attention to the enterprises and the evaluation of brand equity is also gradually bringing about the important influence.
品牌作为一个企业最有价值的无形资产,越来越受到众多企业的重视,品牌资产评估的重要性进而也逐渐体现出来。
双语例句
专业释义
- 品牌资产评估
- 品牌价值评估