gimmickry
柯林斯词典
1. N-UNCOUNT If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity. 花招[表不满]
No gimmickry or hoopla is necessary. 无须耍花招或大吹大擂。
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gimmickry /ˈɡɪmɪkrɪ/
剑桥词典
- the act of using gimmicks , especially in order to make a product or activity more successful
（尤指旨在使产品畅销或活动有吸引力的）耍推销花招，玩弄销售伎俩 返回 gimmickry