brand premium

基本解释

But researchers surveying California consumers found that people who are seriously well-off are willing to pay a premium for items whose branding is more discreet.
但是，科學家研究加利福尼亞的消費者發現真正的富人們願意支付更高的價錢，衹爲了得到商標竝不明顯的商品。

Those two leading companies also have premium branding and industry recognition as key leaders.
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For instance, you CAN correlate brand equity to pricing premium, and thus demonstrate real ROI in branding work.
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Speaking of which, the industrial design on the XVT line is understated and premium, with an anodized silver metal band surrounding the edge of the set and minimal branding.
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