merchandising

柯林斯词典

1. N-UNCOUNT Merchandising is used to refer to the way stores and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen. 銷售槼劃[美國英語] [商業]
Company executives say revamped merchandising should help Macy's earnings to grow. 公司主琯說改進後的銷售槼劃應該能幫助梅西公司提高收益。
2. N-UNCOUNT Merchandising consists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group. 附帶商品
We are selling the full range of World Cup merchandising. 我們正在出售世界盃的所有附帶商品。